by Pierre Morsa —
You’ve probably all seen these slides: they use a picture which is “cliché,” like two shaking hands. Using a few of these clichés is fine, because they are often the clearest way to illustrate the idea of the slide; it’s nice to be creative, but clarity of the message comes first. But some presentations seem to overflow with these clichés, using them on every slide. So I asked myself the question: why are some presentations nearly cliché-free, while other presentations are full of them?