Don’t do an elevator pitch. Start a conversation.

by Pierre Morsa

If you’re a Startup founder, you’ve heard this all before. “Your elevator pitch should be able to convince anyone in 30 seconds in an elevator”. Hold on hold on hold on! Let’s pause for a few seconds. Imagine that the roles are reversed. You’re in the elevator, lost in your thoughts, minding your own business. There is one other person in it, who you don’t know, and that person is looking intensely at you.

Continue Reading

Helping Startups Pitch for Social Good

by Phil Waknell

The Sport Social Business Lab, aka SSBL, is an incubator specialized in sport startups for the social good. It is part of the INCO network. Sport startups are no different from other startups: without a good pitch, they don’t stand a chance to attract investors and grow. This is why the SSBL asked Ideas on Stage to animate a three-hour pitch workshop. As an avid sportsman who has been active in the Startup ecosystem since 2010, cofounder Pierre Morsa was uniquely qualified to deliver this workshop.

Continue Reading