Do You Suffer From The Curse Of Knowledge?
by Andrea Pacini —
There is a famous saying that ‘a little knowledge is a dangerous thing’. It warns against those who know something about a subject but not quite enough. We should apply the same caution to those business owners and leaders who pitch their presentations above the audience’s heads. They forget how much they know about a subject and aim too high. In Made to Stick by Chip Heath and Dan Heath, one of the best books I’ve ever read, they introduce the concept of the curse of knowledge.