Public Speaking

6 Steps To Creating A Clear Presentation Storyline

by Andrea Pacini

The greatest films, TV shows and novels are the ones with the best storylines. The same is true for presentations. A strong narrative can help you bring your presentation alive and make it memorable and successful. However, most business owners, leaders and professionals don’t pay enough attention to the way they structure their presentations. They fail to develop a clear storyline. I’ve come across many presenters who simply improvise their presentation around some slides.

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How To Take Control Of Your Fear of Public Speaking (Without Any “Woo Woo” Remedies)

by Andrea Pacini

It’s almost pointless asking if you feel nervous before a presentation. It would be strange if you didn’t. The vast majority of people are afraid of public speaking. It’s perfectly normal to have a fear of public speaking, also known by its technical name of glossophobia. Research shows that more than 75 percent of the population has some level of public speaking anxiety. So you’re in good company. I’m a presentation coach and I feel nervous all the time before a presentation.

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Why Rehearsing Leads to More Confidence

by Andrea Pacini

When you watch the best athletes their movement seems completely natural and effortless. The reason they look so at ease is because of the years of dedicated practice they’ve put in. No one is born with the ability to excel—it requires work. The same is true for business presentations. It’s impossible to deliver a great speech without rehearsing it thoroughly. You can spot a presenter who hasn’t rehearsed adequately. The giveaways are that they might:

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Do You Suffer From The Curse Of Knowledge?

by Andrea Pacini

There is a famous saying that ‘a little knowledge is a dangerous thing’. It warns against those who know something about a subject but not quite enough. We should apply the same caution to those business owners and leaders who pitch their presentations above the audience’s heads. They forget how much they know about a subject and aim too high. In Made to Stick by Chip Heath and Dan Heath, one of the best books I’ve ever read, they introduce the concept of the curse of knowledge.

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Your Idea Is Worthless Unless You Can Communicate It

by Andrea Pacini

Right now there’s someone in the world having a great idea; their own lightbulb moment which could change the world. Many entrepreneurs, business owners and leaders assume that their ideas are the most important thing. They believe that their idea, whether that be a product, service, project or business, is all that matters. They focus on creating and working on their concepts without giving sufficient thought to articulating them.

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How To Make Your Message Relevant To Your Audience

by Andrea Pacini

When Paul McCartney headlined Glastonbury in 2022 he played a long set which included lots of newer material, plus songs from his solo and Wings albums. Many people loved it. But he was criticised for not giving the audience what they wanted — which was the hits. No doubt Sir Paul had his reasons. He doesn’t just want to play Beatles songs all evening. But even someone of his experience and talent can get it wrong sometimes.

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The Power of Storytelling in Presentations

by Andrea Pacini

If you truly want to connect with an audience one of the most powerful strategies is to share stories and real life experiences. Facts and figures are hard to remember but we love hearing anecdotes. Many business owners, leaders and professionals make the mistake of only sharing information in their presentations. They include abstract concepts, facts and figures. As a result, their presentations remain dry, factual and boring. You don’t want to be a boring presenter.

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How To Present A Clear Message To Any Audience: The Rule of Three

by Andrea Pacini

Have you ever had this experience: it becomes increasingly obvious to you during a presentation that the structure isn’t clear enough? You’re losing the audience (which might be clients, colleagues, the board, partners or investors). If so, you are not alone. Most business leaders and professionals struggle with this. Fortunately, there is one simple yet powerful communication technique that will help you: the Rule of Three. The Rule of Three Three is the most powerful number in communication.

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