Profit Warning

What presentation lessons can we learn from Apple’s profit warning?

by Pierre Morsa —

By now, you’ve probably heard that Apple was doomed. Last Wednesday they released a profit warning press release, followed by an interview with CEO Tim Cook. I’m all too aware of Apple’s previous profit warning. Back in the nineties, after Steve Jobs returned to Apple and a Saudi prince (whose name I forget) bought a lot of Apple shares, I decided that I would be a smart investor and I bought Apple shares too.

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