Preparation

The meatball sundae presentation effect

by Pierre Morsa —

Seth Godin coined the term “meatball sundae” several years ago in a book that explained that putting two great things together does not always create something better. And in the worst case, such as a meatball sundae, it can actually create something nobody wants. The meatball sundae presentation effect can happen at two levels: at the event level, and at the individual presentation level. Let’s take Apple’s latest keynote as an example of the meatball sundae effect at the event level.

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