Don’t do an elevator pitch. Start a conversation.
by Pierre Morsa —
If you’re a Startup founder, you’ve heard this all before. “Your elevator pitch should be able to convince anyone in 30 seconds in an elevator”. Hold on hold on hold on! Let’s pause for a few seconds. Imagine that the roles are reversed. You’re in the elevator, lost in your thoughts, minding your own business. There is one other person in it, who you don’t know, and that person is looking intensely at you.