Don't Inform, Transform

by Phil Waknell

Too many presentations aim only to inform, yet this is one thing oral presentations are particularly bad at – we forget most of what we hear within 30 seconds. If you want people to remember information, give them a document and a coffee, and time to read. Then you can answer their questions, discuss, agree on the next steps, and leave. This is what happens in meetings at companies like Amazon and LinkedIn, where not only do meetings never have slides - they never have presentations.

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