by Michael Rickwood —
Volodymyr Zelenskiy has reached the parts that other leaders haven’t reached in a long time. After weeks of an army build-up on the borders of Ukraine from the Russian state, and on the eve of a massive Russian invasion, the President of Ukraine Volodymyr Zelenskiy, hopelessly outnumbered and outgunned, made a video statement to his people from the centre of Kyiv which inspired not only Ukrainians, but also the rest of the world to the core:
by Joe Ross and Michael Rickwood -
There is one key objective at the heart of all presenting. Persuading the human mind. Today there is a war on for attention and space, with the human mind as object of the conquest. In 2019, emotions rule the stage and calm reasoned logic seems to have gone out of fashion. Individually and collectively, most of us are getting our information from sound bites, news summaries, and short burst headlines provided by our iPhone feed; while opinions change from one glance at the screen to the next.