Case Study

What Makes an Amazing, Culture-Shifting Event?

by Rose Bloomfield

Case study of Mövenpick Hotels & Resorts’ 2018 General Managers conference in Regensdorf, Switzerland. __ The Story It was a cool September morning in Paris when my colleague and I sat down in a stylish hotel dining room to meet a Mr. Olivier Chavy, President of Mövenpick Hotels & Resorts. Before 8:00am we jumped right into business: Olivier’s vision and objectives for the spring 2018 general managers conference. “We want people to leave with the sensation ‘wow, I am really proud to work for this company’,” emphasized Chavy.

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