Storytelling Training

This training explains how to use storytelling techniques to create better presentations. It is especially suitable for corporate presentations, such as committee presentations or sales presentations.

Formation Storytelling
<h3 id="storytelling-training">Storytelling Training</h3>

Training Objectives

  • Learn how to use storytelling techniques to create a key message
  • Structure ideas and key messages effectively
  • Develop a compelling story to convince your audience

Prerequisites

  • Having already delivered a public presentation
  • Having a concrete presentation case to work on, which will be used as a case study during certain practical exercises
  • No computer is required

Target Audience

Employees and managers in companies, particularly executives, people who frequently speak in public, and sales professionals.

Materials

  • Website with training materials and exercises
  • PowerPoint visual support
  • Printed exercise workbook
  • Practical exercises

Evaluation Method

  • Continuous evaluation throughout the training
  • Final evaluation
<h3 id="detailed-program">Detailed Program</h3>

Message

  • ABC: it’s not your presentation, it’s theirs. Start by identifying your audience, their needs, and the context of the presentation.
  • Transformation objective: what do you want your audience to do at the end of the presentation?
  • Understand the importance of combining Information and Emotion to drive Action.
  • Audience Transformation Journey: identify the emotional and factual elements that will influence your audience.

Structuring Your Story

  • Every story has a beginning, middle, and end: understand the role of introduction, development, and conclusion.
  • Structures: what typical structures work for a presentation? In which situations should you use them?

Captivating Your Audience

  • What narrative techniques make a story interesting?
  • Use a strong hook to capture attention.
  • Give the audience a clear reason to listen until the end: why is this important to them?
  • Provide a clear objective: what is the goal of the presentation? Where do you want to lead your audience?
  • Use anecdotes, metaphors, images, and examples to make the presentation concrete and easy to understand.
  • Avoid jargon, abstract concepts, and unnecessary details.
  • End strongly and call the audience to action.

Slides

  • When and how should you use PowerPoint slides during a presentation?

Public Speaking

  • Some tips for delivering your story effectively on stage.

Final Checklist

  • Is your story pSCORE?

Final Exercise

  • Apply the skills in a complete five-minute presentation. Conclusion
  • Summary of key points
  • Training evaluation by participants