Storytelling Training

This training explains how to use storytelling techniques to create better presentations. It is especially suitable for corporate presentations, such as committee presentations or sales presentations.

Formation Storytelling

Storytelling Training

Training Objectives

  • Learn how to use storytelling techniques to create a key message
  • Structure ideas and key messages effectively
  • Develop a compelling story to convince your audience

Prerequisites

  • Having already delivered a public presentation
  • Having a concrete presentation case to work on, which will be used as a case study during certain practical exercises
  • No computer is required

Target Audience

Employees and managers in companies, particularly executives, people who frequently speak in public, and sales professionals.

Materials

  • Website with training materials and exercises
  • PowerPoint visual support
  • Printed exercise workbook
  • Practical exercises

Evaluation Method

  • Continuous evaluation throughout the training
  • Final evaluation

Detailed Program

Message

  • ABC: it’s not your presentation, it’s theirs. Start by identifying your audience, their needs, and the context of the presentation.
  • Transformation objective: what do you want your audience to do at the end of the presentation?
  • Understand the importance of combining Information and Emotion to drive Action.
  • Audience Transformation Journey: identify the emotional and factual elements that will influence your audience.

Structuring Your Story

  • Every story has a beginning, middle, and end: understand the role of introduction, development, and conclusion.
  • Structures: what typical structures work for a presentation? In which situations should you use them?

Captivating Your Audience

  • What narrative techniques make a story interesting?
  • Use a strong hook to capture attention.
  • Give the audience a clear reason to listen until the end: why is this important to them?
  • Provide a clear objective: what is the goal of the presentation? Where do you want to lead your audience?
  • Use anecdotes, metaphors, images, and examples to make the presentation concrete and easy to understand.
  • Avoid jargon, abstract concepts, and unnecessary details.
  • End strongly and call the audience to action.

Slides

  • When and how should you use PowerPoint slides during a presentation?

Public Speaking

  • Some tips for delivering your story effectively on stage.

Final Checklist

  • Is your story pSCORE?

Final Exercise

  • Apply the skills in a complete five-minute presentation. Conclusion
  • Summary of key points
  • Training evaluation by participants