This flagship training in our program, taught in France’s top business schools, covers storytelling, PowerPoint presentations, and oratory skills over two days, for deep learning with many practical exercises. If you have limited time to train your teams, this training is also available in a 1-day format.

Training Description
Training Objectives
- Combine storytelling, PowerPoint presentations, and oratory skills to convince your audience.
Prerequisites
- Having already delivered a presentation in public
- Having a concrete presentation case to work on, which will be used as a case study during certain practical exercises
- A computer with Microsoft PowerPoint or another presentation software
Target Audience
Employees and managers in companies, particularly executives, people who frequently speak in public, and sales professionals.
Teaching Tools, Methods, and Formats
- Website with training materials and exercises
- PowerPoint visual support
- Printed exercise workbook
- Practical exercises
Evaluation Method
- Continuous evaluation throughout the training
- Final practical exercise applying the acquired skills
Day 1 Program
Introduction
- The core of the presentation: the message
- The three pillars of a successful presentation: story, oratory skills, visuals
- Agenda and objectives: presentation of the 2-day training program and objectives
- Participants’ expectations: what do you expect from this training? What specific points would you like to address?
Message
- ABC: it’s not your presentation, it’s theirs. Analysis of the Audience, their Need, and the Context
- Transformation objective: what do you want your audience to do after the presentation?
- Information + Emotion = Action: information alone will not trigger action. The presentation must also generate the right emotions.
- Audience Transformation Journey: identify the key messages to communicate during your presentation to reach the goal.
Structure
- Choosing a structure: every presentation contains an introduction, a development, and a conclusion. However, the exact structure depends on your objective, audience type, and context. You would not choose the same structure for an Executive Committee meeting as for a sales meeting.
- Place the key messages: based on the chosen structure, learn how to place the key messages identified in the Audience Transformation Journey.
- Complete your structure: add the missing logical elements.
- Connect the elements: finalize the story by linking the elements together to build a simple and engaging narrative thread.
Story
- Start strong, finish beautifully: the beginning and the end are the most important moments in a presentation.
- Keep it light: do not hesitate to lighten the content to focus on what is essential.
- Make the problem/need essential: the more important the need, the more it will generate a desire to act.
- Use anecdotes (mini-stories): mini-stories are a very effective way to generate emotion and engagement.
- Personalize and make it unique: how to make your story unique and stand out from others.
- Simplify numbers and data: complexity kills emotion; our goal is to present numbers in a simple, direct, and impactful way.
- Use rhetorical techniques: rhetorical devices like rhetorical questions, repetition, or metaphors can make complex or dry topics much more interesting.
- Borrow credibility: how to use external sources to strengthen credibility.
- Bridge the knowledge gap: ensure the audience has all the necessary elements to understand the presentation.
- Simplify to perfection: presentations can always be simplified further.
- Story checklist
Verbal Language
- How to use words and voice to increase presence and convince your audience? This part covers the basic techniques of oratory skills.
End-of-Day Exercise
- Prepare a 5-minute presentation and practice the skills learned. Each participant will have 30 to 45 minutes to prepare a complete presentation incorporating all techniques covered during the day, then present it on stage to the group.
Conclusion
- Summary of the key points of the day
Day 2 Program
Linking Story and Presentation
- Use a “storyboard”: the storyboard links the prepared story to the PowerPoint slides.
- The pSCORE method: visuals must be Simple, Clear, Original, Related, and Engaging. Structure Slides
- Cover and final slide: what essential information should be included on these key slides?
- Section slide: how to divide a presentation into sections for better structure and easier audience follow-through?
- Agenda slide: how to create an agenda slide that repeats throughout the presentation?
Content Elements
- Title: the difference between a “keyword” title and a “message” title. Is a title necessary on a slide?
- Detailed text: how much text should be on a slide?
- Tables: how to make impactful and easy-to-understand tables?
- Charts: simplify charts to highlight the key message.
- Diagrams and icons: simplify diagrams to make them easier to understand.
- Photos: when and how to use photos in your presentations?
- Videos: what video format ensures the best compatibility? Should videos play automatically or on click? How to use a video to strengthen your narrative without distracting the audience?
- Other elements
Types of Slides
- Title and text: the basic slide model
- Slide with chart: effective layout of elements
- Slide with diagram: how to make this type of slide easy to read
- Slide with icons: why use icons?
- Photo + title: examples of slide layouts with photos
- Summary of slide types
Design
- Fonts: what type of font should be used in a presentation?
- Colors: how to use consistent colors? Which colors should be prioritized to ensure readability?
Grounding the Body
- Learn to “own the stage”: when you step on stage, it becomes your space. You set the pace and style.
- Learn body and visual grounding techniques: posture and base stance work for presenters.
- Learn to breathe to speak better: thoracic, abdominal, and complete breathing.
Verbal Language
- How to use words and voice to increase presence and convince your audience?
Body Language
- Use movement and gestures to add strength and intention to your speech. This part covers gestures to use and avoid during a presentation.
Emotional Language
- Develop your emotional range and know how to use it to create the desired effect.
- Master stress even in difficult situations to be able to handle any type of audience.
Final Exercise
- Apply the skills in a full five-minute presentation with story creation and PowerPoint support.
Conclusion
- Summary of key points
- Training evaluation by participants
