A successful presentation is a presentation that achieves our transformational objective. The transformational objective is the change that we want to make happen in our audience.
Making change happen requires to deliver a clear and compelling message. It relies on 3 pillars:
- the story
- the visuals
- the orator
The story communicates our message in a clear and convincing manner. The optional visuals, typically slides, clarify and reinforce our story. The orator will carry and embody our message.