In this episode of the Ideas on Stage podcast we spoke with Jack Appleman. Jack Appleman, prominent business writing coach, professor and author of 10 Steps to Successful Business Writing—2nd edition (2018, ATD Press), is driven by the belief that working professionals can dramatically improve their writing by following straightforward techniques. His writing training for organizations including Bayer, Wells Fargo and HBO have helped thousands of individuals achieve better results from their writing.
Four years ago, my talk at TEDxSaclay, The 3 Magic Ingredients of Amazing Presentations, was published on YouTube and then on TED.com. It’s now been viewed by a million people, which seems significant, until you think that any kind of cheap TV game show in a medium-sized country will reach more than that in a minute. It took me four years.
But then I also happened to look back this weekend on some excellent talks by well-known speakers from four or more years ago. How many views? Just a few hundred. So maybe a million isn’t such a small achievement.
“Under duress, the body always wins”
Wendy Palmer (taken from her book Intuitive Body)
In 2013, at a prestigious economic event in northern France, I coached among others, a very successful Indian entrepreneur who has made quite a success in the luxury sustainable hotel industry. He was extremely charming, articulate, and eager to put together a good talk. Working with him was an absolute pleasure and a relatively easy mission for a young coach to get their teeth into because of his positive attitude and availability. However, when the day came, after some solid practice during the morning his confidence seemed to cave in on stage. Once he began his talk, he suddenly had to produce his notes, lost completely his presence, and looked and sounded a shadow of his usual self. The comments on the event Twitter feed were not kind. We tried to dissect afterwards what had happened. Perhaps he wasn’t focused enough right before the start, perhaps it was something in his material that threw him, but he couldn’t pin it down for me. I suspected his preparation before going on stage was poorly managed. Rather than taking time to focus his mind quietly, he was engaging in conversations with his peers right up to the last minute. For introverts with limited speaking experience, this is not a good move in my book. But we can look a little deeper to see what improvement needs to be made over the long term, because while external aspects can throw us the real enemy is within.
Often at Ideas on Stage, we work with leaders, experts, inspirers, and entrepreneurs to spread their message both Inside and outside of their organizations to drive forward transformation and inspiration.
But as live events continue to bounce back after COVID, and the continuation of online events for those teams distributed around the world, the need for a solid, quick-thinking host to introduce speakers and panels, ask good questions and police the running time is needed more than ever in our time-sensitive world.
Building Brand Loyalty and Customer Connection
In today’s hyper-competitive landscape, businesses are constantly searching for ways to stand out from the crowd and deepen connections with their customers. Enter storytelling, an age-old practice with the power to captivate audiences, build trust, and ultimately, drive loyalty. Beyond simply selling products and services, effective storytelling humanizes your brand, creating emotional bonds that resonate far beyond mere transactions. Let’s look into why storytelling is essential for businesses today and explore powerful tactics to weave narratives that resonate with your audience.
In this episode of the Ideas on Stage podcast we spoke with Nicole Lowenbraun.
Nicole offers a unique perspective on why what you say and how you say it matters, because she’s equal parts speech-language pathologist and business communication expert. Nicole has coached and written for thousands of clients, most of whom top the Fortune 100, with a focus on helping clients find their most authentic and powerful voice.
In this episode of the Ideas on Stage podcast we spoke with Matt Abrahams. Matt Abrahams is a leading expert in communication with decades of experience as an educator, author, podcast host, and coach. As a Lecturer in Organizational Behavior at Stanford University’s Graduate School of Business, he teaches popular classes in strategic communication and effective virtual presenting. He received Stanford GSB’s Alumni Teaching Award in recognition of his teaching students around the world.
In this episode of the Ideas on Stage podcast we spoke with John Roussot. John Roussot is the founder and CEO of FiiT4GROWTH, a renowned business coaching and online training platform that helps individuals and organisations unlock their full potential. He has more than twenty-two years of experience in coaching, mentoring and guiding people towards personal and professional success, establishing himself as a multi-award-winning business coach and leadership development trainer.
