Stories

Is Elon Musk running out of credibility?

by Pierre Morsa

Gizmodo wrote this rather funny piece about Elon Musk’s latest rash of announcements, such as fully autonomous cars and a million robotaxis by 2020. Now, Gizmodo is not exactly known as a staple of great journalism, but sometimes they have a knack to hit the nail on the head. In this case, the fact that for several years Elon Musk repeatedly promised—and failed to deliver—full autonomous driving. Honestly, s eeing how hard it is to achieve full autonomy, and how many problems are left with Tesla’s current autopilot system, it is hard to believe these new promises will actually materialize.

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The 7 deadly sins of slide design

by Pierre Morsa

This is a quick list of seven common problems that we see with slides created by non specialists. However they are relatively easy to spot, and you don’t have to be a graphic designer to avoid them. Read on and your next slides will look much better! Too much content. The goal is not to cover every single inch with content. It’s not because you have some space left at the bottom of the slide that you should put something there.

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Is Barbara Minto’s pyramid principle outdated?

by Pierre Morsa

A few weeks ago someone spoke a name that I hadn’t heard in a long, very long time: Barbara Minto. She’s the author of the Pyramid Principle, a book that was long considered, and sometimes still is, the gold standard of presentation structuring in the consulting industry. But it was back in the eighties. So I’ll dare to ask the question: is the pyramid principle outdated? If you’re not familiar with the pyramid principle, it is a method to lay out the information in a presentation in the most efficient way possible, based on how people with little time, especially executives, absorb information.

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Use your iPhone as backup for important presentations

by Pierre Morsa

Recently my computer, a MacBook Pro, needed to be repaired. I had to do without a laptop for several weeks. And of course, during those weeks I needed to present with slides. Luckily, with my iPhone and a couple of accessories I had everything I needed: A (not too old) iPhone or iPad A lightning to HDMI adapter A lightning power cable and brick (using the HDMI adapter drains the battery fast).

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The meatball sundae presentation effect

by Pierre Morsa

Seth Godin coined the term “meatball sundae” several years ago in a book that explained that putting two great things together does not always create something better. And in the worst case, such as a meatball sundae, it can actually create something nobody wants. The meatball sundae presentation effect can happen at two levels: at the event level, and at the individual presentation level. Let’s take Apple’s latest keynote as an example of the meatball sundae effect at the event level.

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