New brand, new design
I am not a naive man. I have reasonable doubts that Santa does not really exist. So instead of writing a letter that I knew he would not answer I thought it was time to refresh the Ideas on Stage Brand, which hasn’t changed since the creation of the company in 2010. We started with the font. We really love Gotham, the masterpiece from Tobias Frere-Jones. Its iconic design is built on a strong lineage of geometric sans serif fonts.