IT ONLY WORKS WHEN YOU DO ALL THREE

At a webinar, Martin Huntbach, CMO at ScoreApp, shared a simple framework for creating powerful content.

Every great piece of communication, he said, includes three ingredients:

● Inform – Share useful facts or data.
● Educate – Teach something new or offer insight.
● Entertain – Use stories or moments that keep people engaged.

Miss one, and you lose something important.

If you inform and educate, people understand – but may not care.

If you educate and entertain, they enjoy it – but may not know what to do next.

If you inform and entertain, they stay engaged – but may not learn much.

When all three work together, ideas stick, and action follows.

So, next time you prepare a presentation, ask yourself: Does it inform? Does it educate? Does it entertain?

Get all three.