THE MAIN THING

At Sukiyabashi Jiro, one of the most respected sushi restaurants in the world, chef Jiro Ono and his team spend hours every morning preparing rice before the restaurant opens.

Jiro is famous for saying, “Sushi is not just about the fish; it’s about the rice.”

He built his reputation on his ability to focus on the most important things – like the rice, which he and his apprentices treat as the foundation of their craft.

There’s a saying worth remembering: “The main thing is to keep the main thing the main thing.”

In presentations, the “main thing” is your core message – what truly matters to your audience. But many people get distracted by tools or trends.

Let your message be the heart of the experience. Make it clear. Make it count.