KILL THE AGENDA SLIDE
Andrea Pacini —
In product design, early user tests often reveal a common issue: too much explanation at the start.
Teams build detailed walkthroughs and step-by-step guides. But when real users try the product, they lose interest before they even get to the good part.
So the team changes the opening. They simplify. They focus on showing value right away.
Presenting has the same dynamic.
Many speakers start with an agenda slide. It might feel like the right thing to do – but it often drains energy before the talk even begins.
Lists don’t build interest.
Instead, start with a promise.
Tell your audience what they’ll walk away with.
Give them a reason to care from the start.
For example:
“In this workshop, you’ll learn how to shape a message that gets attention, design visuals that support your point, and speak with confidence.”
Experienced writers follow a simple rule: Kill your darlings.
That means cutting anything – even parts you like – if they get in the way of the message.
Agenda slides are often one of those parts.
Kill them.
This reflection is adapted from Timeless Presenter, my book on the principles of communication that never expire.