STOP CALLING IT A ‘BUSINESS UPDATE’
Andrea Pacini —
A client once asked me to help with a workshop on slide design. The original title was ‘Slide Design Workshop’. It was accurate. But it wasn’t memorable.
We changed it to something that reflected the tone and sparked curiosity: ‘How to Make Your Slides Look Less Sh*t’.
People showed up with a smile. The energy was different before we even began.
Your presentation title is your first impression. It creates curiosity and sets expectations. Yet most people default to something flat like ‘Q3 Business Update’ or ‘Marketing Plan Review’.
There’s a better way.
Adrianne Carter runs body language sessions. Her title: ‘You Had Me At Hello’.
Alfie Joey teaches interviewing skills. He goes with: ‘How to Be the Host With the Most’.
These titles make you want to hear more.
Choose a title that piques interest and aligns with your message.
This reflection is adapted from Timeless Presenter, my book on the principles of communication that never expire.