SPEAK TO SOMEONE, NOT EVERYONE

Author Kevin Kelly introduced the concept of 1,000 True Fans.

He argued that a creator doesn’t need millions of followers to succeed – just a small group of people who truly connect with and support their work.

The idea has stuck for a reason.

It challenges the way we often think about success.

And it applies to presentations too.

When you’re preparing a talk for a large audience, it’s tempting to aim for a message that pleases everyone.

The result is often a decent presentation that most people rate a 6 or 7.

But what if, instead, you crafted your talk for a smaller group inside that room who are most likely to care about your message?

You might lose a few in the crowd. But for the right ones, your message would land. It might even shift something for them.

That’s the trade-off.

Reach doesn’t always equal impact.

And trying to speak to everyone often means reaching no one.

So ask yourself: Who is this talk really for?

Timeless Presenter, my new book on the principles of communication that never expire, will be released soon.

If you’d like to be notified when it’s out, you can join the early access list here.