It’s the preparation that came before it.
We tend to blame the audience when a presentation doesn’t land – too passive, too quiet, too sceptical, too distracted. It’s easy to think people weren’t listening because they didn’t care.
But often, they didn’t care because you didn’t give them a reason to.
But most rooms reflect what they’re given.
If the message isn’t clear, people won’t know what to take away.
You can’t control the room. You can control how ready you are for it.
When you prepare with care, the room usually follows.
Timeless Presenter, my new book on the principles of communication that never expire, will be released soon.
If you’d like to be notified when it’s out, you can join the early access list here.