If you want to be brief and to the point, prepare
by Pierre Morsa —
A few months ago I recorded an episode for our video channel “The Business Presentation Revolution.” Initially, my content was too long to fit in the 3 to 4 minutes running time that we had planned. Looking at my script, I realized that many sentences could be simplified, some details omitted, and the structure streamlined. After several dry runs and rewrites, we finally managed to get the video down to 3 minutes.