Is Barbara Minto’s pyramid principle outdated?
by Pierre Morsa
A few weeks ago someone spoke a name that I hadn’t heard in a long, very long time: Barbara Minto. She’s the author of the Pyramid Principle, a book that was long considered, and sometimes still is, the gold standard of presentation structuring in the consulting industry. But it was back in the eighties. So I’ll dare to ask the question: is the pyramid principle outdated? If you’re not familiar with the pyramid principle, it is a method to lay out the information in a presentation in the most efficient way possible, based on how people with little time, especially executives, absorb information.