Media Training

Present the best image of yourself and your organization in front of the camera.

What should you say—and what should you avoid saying—on camera? How can you ensure that your words are reported accurately? An interview is a very specific exercise in which every word counts. The potential impact on you and your organization—positive or negative—can be enormous.

Our Media Training program prepares senior executives for interviews on television, radio, and at conferences. Define your key messages and talking points. Strengthen your on-camera presence and speak with confidence.

During this training, you will discover how to use the “topspin” technique to always leave a positive impression. You will also learn how to handle the most challenging questions.

  • Name:
    Media Training
  • Objectives:
    Prepare key messages and talking points
    Adopt an assertive on-camera posture
    Deliver convincing answers
    Leave a positive impression
    Respond effectively to difficult questions
  • Format:
    In-house
  • Prerequisites:
    Being required to give interviews in the media or at conferences
  • Duration:
    7 h
  • Price:
    €3,600 excl. VAT
  • Audience:
    Senior executives, public figures
  • Participants:
    4 to 8 participants
  • Location:
    On-site or at our office on the Champs Élysées in Paris
  • Materials:
    Website with training materials and exercises
    PowerPoint visual support
    Printed exercise workbook
  • Evaluation:
    Continuous evaluation throughout the training
    Final practical exercise applying the acquired skills

Detailed Program

Introduction

  • Trainer introduction
  • Participant introductions
  • Training agenda

Preparing an Interview

  • Defining the scope before the interview
  • Preparing key talking points
  • Using the traffic light technique to identify key messages
  • Rehearsing and stress-testing messages

On-Camera Presence

  • Adopting an assertive posture
  • Alternating between listening and persuasive postures
  • Remaining agile and adaptable

Answering Questions

  • Identifying the central pillar
  • Rephrasing the question
  • Delivering the key message first
  • Explaining second
  • Using the topspin technique third