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Business Presentation Revolution Masterclass

In this masterclass with Phil Waknell, author of the best-selling book Business Presentation Revolution, discover why most corporate presentations fail—and the five “revolutions” required to engage, inspire, and transform your audience, while sustainably changing your company’s communication culture.

  • Name:
    Business Presentation Revolution Masterclass
  • Objectives:
    Understand why common misconceptions lead to ineffective presentations
    Learn a simple method for creating successful presentations in any context
    rDevelop the desire and confidence to deliver captivating presentations
  • Prerequisites:
    Having already delivered a public presentation
    No computer is required
  • Duration:
    3 h
  • Price:
    €3600 excl. VAT
  • Audience:
    Corporate executives, particularly leadership teams (Executive Committees, sales leadership, etc.)
  • Participants:
    4 to 16 participants
  • Location:
    On-site or at our office on the Champs Élysées in Paris
  • Materials:
    PowerPoint visual support
    Printed exercise workbook
    Business Presentation Revolution book
  • Evaluation:
    Participant assessment at the beginning of the masterclas
    sFinal evaluation at the end of the masterclass
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Detailed Program

In this masterclass, Phil Waknell—the author of the best-selling Business Presentation Revolution—reveals the pSCORE method at the heart of his innovative and disruptive approach, designed to put an end to endless meetings and “death by PowerPoint.”

Designed primarily for leadership teams and available in both French and English, this condensed version of our methodology demonstrates why organizations have everything to gain by modernizing their communication culture through a few simple, proven changes that have delivered results worldwide.

Illustrated with concrete examples drawn from 16 years of teaching in top business schools and preparing high-stakes presentations for executives and professional speakers, this inspiring workshop will help you see presentations in a completely new light.

Introduction

  • An exercise to discover why most corporate presentations fail
  • The key success factors of presentations, from TED stages to executive boardrooms
  • Introduction to the pSCORE method and the five steps to preparing a successful presentation

Foundation, Ideation, and Creation

  • Understanding your audience, their needs, and the context (ABC technique)
  • Choosing your transformation objective
  • The elevator pitch: communicating key messages clearly and concisely
  • The power of storytelling to capture attention and communicate memorably

Illustration

  • Understanding the difference between slides and documents to avoid turning PowerPoint into Word
  • Running a SCORE check on your slides: key success factors

Connection

  • Principles of effective public speaking
  • Practical tips for feeling more comfortable in front of your audience

Conclusion

  • Course summary
  • Final evaluation
  • Next steps